The world of communications has transformed from prime time TV and landline telephones, to digital and satellite TV, video on demand, and mobile communication. With that, the media environment has changed dramatically.

Advertisers seek greater and greater segmentation, targeting and specialization, all in pursuit of the holy grail of marketing: one-to-one communication with the customer.

The traditional media distribution infrastructure fails here: it is simply too broad based and generalized, and treats the world as one homogenous market.

Nontraditional media achieves marketers’ goals by allowing them to target niche markets, niche demographics and niche lifestyles. That is why nontraditional is growing at over 20% annually, while traditional media has declined.

Accordingly, iZi Media Capital seeks out investments, companies and individuals that capitalize on this trend. We look for investment opportunities in the non-traditional media, marketing and advertising segment, including: